ABOUT US
Who are we?
What we do
Silverdale Business, a non-profit funded by targeted rates, invites eligible businesses and property owners in the Business Improvement District to become members at no additional cost. Register to enjoy benefits covered within your targeted rate. Covering a vast area with six precincts, we represent over 600 businesses and 669 commercial properties.
about us
Our Mission & Values
We are committed to building long-term relationships with Silverdale businesses, and we offer a wide range of services to support your needs:
Over the next two years (2023-2025), Silverdale Business plans to enhance crime prevention and security measures, including the implementation of cameras in key areas and offering a member resource package for discounted security options.
The focus on connectivity involves an annual networking program, an accurate business directory, and engagement initiatives, including an area branding project.
Marketing and promotions will feature targeted campaigns, social media management, and a large community event to boost visitors and spending in Silverdale.
Advocacy efforts will concentrate on public transport and parking solutions, stakeholder engagement, and ensuring a strong voice for Silverdale.
In the second year, additional projects include new business attraction, coordination of the River Pathway and Pioneer Village Projects, and a focus on recruitment.
Overall, the strategy aims to create a safer, well-connected, and thriving business environment in Silverdale.
about us
What sets us apart?
Silverdale is a vibrant hub where history seamlessly blends with new growth, creating an atmosphere of positivity and opportunity.
Boasting a diverse commercial district, Silverdale encompasses six precincts that house over 600 businesses in retail, hospitality, services, industrial, manufacturing, and trade.
This dynamic mix defines the uniqueness of Silverdale, a district that takes pride in its inclusive community and thriving business environment. As Silverdale continues to grow, it solidifies its reputation as a beacon for new ventures and opportunities.
Leadership
By offering proactive, inspiring guidance that actively engages the business community, we aim to shape a compelling vision of the future, igniting motivation and charting a path towards success.
Value
Maximise member value through support and promotion for Silverdale businesses. We actively listen, understand your needs, and serve as a powerful advocate, amplifying your voice for greater impact.
Advocacy
Reaching the people who matter most by advocating on issues affecting members and their businesses.
Community
We will prioritise the interconnectedness of business and community in Silverdale, envisioning a seamless integration of work, living, and recreation. As our area grows, we aspire to be a comprehensive resource, fostering unity and serving as a central hub for residents and businesses.
ABOUT US
Business Directory
Discover, connect, and support local businesses through our online directory. As a Silverdale Business member, you enjoy the exclusive benefit of a complimentary directory listing. This listing not only promotes your business but also strengthens the vital link between businesses and the local community.
It’s how we foster connections, enabling businesses and the community to thrive together.
ABOUT US
Other Services
We will provide you with a wealth of valuable services. This includes regular membership communications that keep you informed about the latest developments in our area. You’ll receive news, updates, and event information, as well as opportunities to engage with your community. In addition, our business support resources are readily available to assist you in various aspects of your operations.
We’re committed to ensuring you stay well-informed and well-supported, making the most out of your Silverdale Business membership.
operations
Meet Our Team
General Manager
Tasha Gummer
One thing that remains constant in all my roles is my heartfelt desire to help others. I believe that success is not only measured by financial achievements but also by the positive impact we make on the lives of others. This belief has shaped my approach to leadership and has allowed me to foster meaningful connections with clients, team members, and stakeholders.
I thrive in busy and challenging positions where I have the opportunity to plan, problem solve, and mitigate risks. I am energised by the dynamic nature of business and embrace the ever-changing landscape with adaptability and a proactive mindset. I am driven by the pursuit of excellence and constantly seek opportunities for growth and innovation.
My main objective as General Manager is to deliver positive experiences while exceeding the expectations of our customers, members, and sponsors. I am passionate about creating memorable moments and ensuring that each interaction with our brand leaves a lasting impression. Through strategic planning, meticulous execution, and a customer-centric mindset, I aim to drive sustainable growth and cultivate a thriving community.
If you are looking for a dedicated and results-driven leader with a proven track record of success, I would be delighted to connect with you. Let’s collaborate and make a positive impact together.
Events and Membership Coordinator
Michelle Keating
As the Events and Membership Coordinator at Silverdale Business Association, I bring a wealth of experience in organising both small and large-scale events that foster community engagement and business growth. My background includes a strong track record in managing diverse events, from intimate networking gatherings to charity initiatives and seminar style events, ensuring each is executed with attention to detail and impact. With an in-depth understanding of membership associations, I excel in creating valuable experiences for members, facilitating meaningful connections, and driving overall engagement.
My entrepreneurial spirit has been shaped by running my own businesses, which has provided me with firsthand insights into the challenges and opportunities faced by business owners. This perspective fuels my passion for supporting the local business community and driving collaborative success. By leveraging my expertise in event coordination and membership management, I am dedicated to connecting community members and empowering businesses to thrive together, creating a vibrant and supportive network for all involved.
Business Coordinator
Carolina Lunt
In her previous role as Training and Quality Manager at Waitemata District Health Board, she was responsible for delivering and managing the annual training plan for more than 300 employees. She also managed continuous improvement and Lean activities to improve efficiencies and processes.
Carolina is also a certified Lean facilitator and has experience in project management, recruitment, and customer service.
She is bilingual in English and Spanish and is passionate about continuous improvement, working with the community, process, and quality. Carolina is confident that she has the skills and experience to make a significant contribution to Silverdale. She is a team player and is always willing to go the extra mile. She is also a strong communicator and is confident that she can build relationships with all stakeholders.
marketing specialist
Vanessa Li
With a keen focus on digital marketing, customer communication, and content creation for SMEs, Vanessa’s proficiency is underscored by certifications in Google Ads, content marketing, and SEO practices. She is also a certified software testing in Australasia.
Fluent in both English and Chinese, Vanessa is deeply motivated to engage with and support the Silverdale community. Her genuine enthusiasm for local businesses drives her to actively contribute to their growth and prosperity.
What sets Vanessa apart is her unwavering dedication to personal and professional growth. She embraces challenges with a growth mindset, continuously seeking to expand her skill set and adapt to emerging industry trends.
Governance
Our Board
The Legal Team
Chairperson
Richard Worker
Ze Build
Board Member
Zane Dykman
Auckland Adventure Park
Treasurer
Steve Wilkinson
Pak n Save Silverdale
Board Member
Vinod Bhaga
Strategos Associates
Board Member (non voting)
Gary Browne
The Botanic
Board Member
Michelle Pipping
ENH Windows
Board Member
Joanna Jin
Barfoot & Thompson
Board Member
Rita Oliver
Laser Electrical Silverdale
Board Member
Bryan Fairgray
I am currently 61 years old and I have been married to my wife, Adele, for 28 years. We live in Red Beach and I have lived in Orewa or Red Beach since I was 18 years old. I have two daughters and five grandchildren.
Three years after completing my apprenticeship at NZ Sugar (Chelsea), I started my business, Fairgray Electrical Ltd in 1986, when I was 23 years old.
We currently employ 14 full time staff and we have our office/workshop in Peters Way in Silverdale.
On January 1st, 2009 we rebranded our business to Laser Electrical Silverdale, after being invited to join Laser Group in 2008.
In 2013 we also bought Laser Electrical Warkworth and we now run two franchises.
I started leasing a building in Anvil Road in 1991 and then moved to Keith Hay Court in the late 1990's and we bought the building that we are now working from, in 2008. So I have been working in Silverdale for over 30 years.
Recently at our Australasian Laser Conference, we celebrated 15 years with Laser Group, and my young Project Manager, Evan Fairgray (nephew), won the Laser Electrical Employee of the Year in NZ.
I am a keen golfer, although I have never reached any dizzying heights with my skill level, I have enjoyed the game for 50 years and I usually play at least once a week.
I am a past President, Club Captain and long serving committee member of the Peninsula Golf Club, now known as Wainui, in its new location.
I hope that I can offer some of my business and practical experience at the Silverdale Business Association.
Silverdale United Rugby Club
Board Member
Graeme Wallace
Graeme has recently become employed as the General Manager of Silverdale Rugby Club and became involved in the Silverdale Business Association off the back of the club’s key role in connecting the community of Silverdale and the Hibiscus Coast. He was lured out of semi-retirement to manage one of New Zealand’s Largest Rugby Clubs, where is tasked with
managing volunteers, hundreds of parents, sponsors a bar and kitchen and facility with tenants and multiple events. This task is considerably more complex and time-consuming than he ever anticipated. Prior to this appointment, Graeme has spent 30 years as a small business owner in South Africa, United Kingdom and New Zealand. Those businesses have always been in the Sports and Events industry. Graeme and the family arrived in New Zealand in 2011, where he set about establishing Auckland’s and maybe NZ’s largest group of Sports Competitions under the TouchRugby.co.nz and Football Fix brands. These he sold in 2023, along with a Sports IT software Business he founded in the United Kingdom in 20023; Spawtz.com.
In his spare time Graeme is a Managing Trustee of the charitable organisation The Mass Sports Trust and a shareholder in a fledgling Sports and activation company Sportsman Sanza Limited.
David Hooper CA
Board Member
David Hooper
With years of experience in the financial sector, David offers valuable guidance on financial matters to help businesses make informed decisions and improve stability. His practical approach and focus on client needs make him a valuable asset to the association.
Prior to establishing his practice, David spent a decade sailing around the world. This unique experience has shaped his approach to problem-solving, teaching him to focus on what's essential and find creative solutions. He applies this mindset to his work, prioritising client needs and building strong relationships
As a dedicated member of the Silverdale community, David is passionate about contributing to its growth and development. His expertise in financial matters will undoubtedly be a great benefit to the association and its members.
Local Board Representative
Gary Brown
Chair
Silverdale Business funding
How we Operate
Silverdale Business was founded in 1986 and operated for 37 years as a voluntary subscription-based organisation.
In 2023, business and property owners in the Silverdale area voted to invest in improvements to enhance the local business environment and economic growth of the area by adopting the Business Improvement District (BID) programme, funded by a targeted rate collected by Auckland Council. The programme was established on 1 July 2023.
Silverdale Business’s targeted rate model is a hybrid model made up of a fixed rate of $400 plus a property capital value (CV) rate in the dollar (2023-2024 rate in the dollar of $0.00017919) to collectively reach a budget of $500,000. The BID partnership programme does not replicate services provided by Council, but channels the capabilities and knowledge of the private sector to improve economic outcomes and achieve common goals
about us
Governance
AGM 2024
AGM 2023
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THE COMMUNITY
Our Sponsors
our sponsers
LTD Architectural Takes Center Stage as Sponsor of the Month!
This month, we shine a spotlight on LTD Architectural, Silverdale’s trusted partner in turning dream homes into reality. Founded in 2008, this passionate team, led by Celeste Koch, brings over 15 years of experience to every project, whether you’re building new, renovating, or extending.
