ABOUT US
Who are we?
Silverdale Business is dedicated to promoting the Silverdale area as a great place to live, play, and do business.
What we do
Silverdale Business, a non-profit funded by targeted rates, invites eligible businesses and property owners in the Business Improvement District to become members at no additional cost. Register to enjoy benefits covered within your targeted rate. Covering a vast area with six precincts, we represent over 600 businesses and 669 commercial properties.
about us
Our Mission & Values
We are committed to building long-term relationships with Silverdale businesses, and we offer a wide range of services to support your needs:
Over the next two years (2023-2025), Silverdale Business plans to enhance crime prevention and security measures, including the implementation of cameras in key areas and offering a member resource package for discounted security options.
The focus on connectivity involves an annual networking program, an accurate business directory, and engagement initiatives, including an area branding project.
Marketing and promotions will feature targeted campaigns, social media management, and a large community event to boost visitors and spending in Silverdale.
Advocacy efforts will concentrate on public transport and parking solutions, stakeholder engagement, and ensuring a strong voice for Silverdale.
In the second year, additional projects include new business attraction, coordination of the River Pathway and Pioneer Village Projects, and a focus on recruitment.
Overall, the strategy aims to create a safer, well-connected, and thriving business environment in Silverdale.
about us
What sets us apart?
Silverdale is a vibrant hub where history seamlessly blends with new growth, creating an atmosphere of positivity and opportunity.
Boasting a diverse commercial district, Silverdale encompasses six precincts that house over 800 businesses in retail, hospitality, services, industrial, manufacturing, and trade.
This dynamic mix defines the uniqueness of Silverdale, a district that takes pride in its inclusive community and thriving business environment. As Silverdale continues to grow, it solidifies its reputation as a beacon for new ventures and opportunities.
Leadership
By offering proactive, inspiring guidance that actively engages the business community, we aim to shape a compelling vision of the future, igniting motivation and charting a path towards success.
Value
Maximise member value through support and promotion for Silverdale businesses. We actively listen, understand your needs, and serve as a powerful advocate, amplifying your voice for greater impact.
Advocacy
Reaching the people who matter most by advocating on issues affecting members and their businesses.
Community
We will prioritise the interconnectedness of business and community in Silverdale, envisioning a seamless integration of work, living, and recreation. As our area grows, we aspire to be a comprehensive resource, fostering unity and serving as a central hub for residents and businesses.
ABOUT US
Business Directory
Discover, connect, and support local businesses through our online directory. As a Silverdale Business member, you enjoy the exclusive benefit of a complimentary directory listing. This listing not only promotes your business but also strengthens the vital link between businesses and the local community.
It’s how we foster connections, enabling businesses and the community to thrive together.
ABOUT US
Other Services
We will provide you with a wealth of valuable services. This includes regular membership communications that keep you informed about the latest developments in our area. You’ll receive news, updates, and event information, as well as opportunities to engage with your community. In addition, our business support resources are readily available to assist you in various aspects of your operations.
We’re committed to ensuring you stay well-informed and well-supported, making the most out of your Silverdale Business membership.
operations
Meet Our Team
General Manager
Tasha Gummer
As General Manager of Silverdale Business, I lead the growth and performance of a rapidly expanding commercial precinct on the Hibiscus Coast, representing over 800 businesses. I work closely with our 11-member Board to deliver strategy and outcomes across four core pillars: Member Value, Engagement, Advocacy and Leadership. Everything we do is guided by strong governance and aligned with Auckland Council BID policy.
In 2023, I led Silverdale Business through the achievement of BID status. This milestone secured sustainable funding, strengthened our regional credibility, and positioned Silverdale as a recognised leader in Auckland’s business network. Since then, membership has grown from 154 to 606, demonstrating the trust and value our organisation delivers.
I built our operational framework from the ground up, including the business plan, strategic plan, governance structure, policies, systems and team culture. I am passionate about translating strategy into action and delivering tangible results for our businesses and the wider community.
I am committed to building long-term relationships, fostering collaboration, and creating opportunities for growth and connection. I lead with energy and accountability, creating an inclusive, action-oriented culture where our team and member businesses can succeed.
I am always focused on initiatives that strengthen our business community and drive sustainable regional growth. If you are a business owner or partner interested in working with Silverdale Business, I welcome the opportunity to connect and collaborate.
membership and Events Lead
Simone faets
Simone is a dynamic and results-oriented professional with extensive experience in project management, stakeholder engagement, and community-focused initiatives, and, historically, television production. With over 16 years in television production at a senior level, she has developed the ability to plan, problem solve, and deliver seamless outcomes in fast-paced and challenging environments.
Throughout her career Simone has managed teams of 2 to hundreds, coordinated large-scale productions and events, and worked closely with contributors, sponsors, and community organisations. She is passionate about creating meaningful connections and ensuring that every project or event she delivers provides real value and leaves a lasting impact.
Now expanding her skills through studies as a Legal Executive, Simone brings together creativity, organisation, and clear communication. She thrives in roles that allow her to support people, strengthen communities, and create opportunities for collaboration and growth.
As Memberships and Events Lead, Simone is committed to delivering positive experiences, building strong relationships, and helping local businesses and members succeed. She is energised by the opportunity to contribute to a thriving and connected community.
Business Coordinator
Carolina Lunt
In her previous role as Training and Quality Manager at Waitemata District Health Board, she was responsible for delivering and managing the annual training plan for more than 300 employees. She also managed continuous improvement and Lean activities to improve efficiencies and processes.
Carolina is also a certified Lean facilitator and has experience in project management, recruitment, and customer service.
She is bilingual in English and Spanish and is passionate about continuous improvement, working with the community, process, and quality. Carolina is confident that she has the skills and experience to make a significant contribution to Silverdale. She is a team player and is always willing to go the extra mile. She is also a strong communicator and is confident that she can build relationships with all stakeholders.
marketing specialist
Vanessa Li
With a keen focus on digital marketing, customer communication, and content creation for SMEs, Vanessa’s proficiency is underscored by certifications in Google Ads, content marketing, and SEO practices. She is also a certified software testing in Australasia.
Fluent in both English and Chinese, Vanessa is deeply motivated to engage with and support the Silverdale community. Her genuine enthusiasm for local businesses drives her to actively contribute to their growth and prosperity.
What sets Vanessa apart is her unwavering dedication to personal and professional growth. She embraces challenges with a growth mindset, continuously seeking to expand her skill set and adapt to emerging industry trends.