You wouldn’t know it, but tucked away on Silverdale Street is the home of one of New Zealand’s longest-standing natural supplements and skincare companies—abeeco.
Next year, abeeco will celebrate 30 years in business—a remarkable achievement in a highly competitive industry. This milestone is a testament to the company’s strong brand values, unwavering customer trust, and impressive customer loyalty.
Managing Director Jude Salisbury shared a bit of history with us.
“It all started nearly 30 years ago with a single product—New Zealand Bee Pollen. NZ Bee Pollen quickly became known as an excellent natural multivitamin that supports energy and immunity. Over the years, our range has grown to meet the evolving needs of our customers, with some unique products, such as Supabee for Women, Supabee for Men, Bee Venom & Glucosamine for Joints, Resveratrol & CoQ10, Collagen & Keratin, Gout Formula, Prostate Care and more”
Jude continues, saying,
“With the success of our supplements, it wasn’t long before we expanded into natural skincare—specifically, bee venom skincare. Our export markets began to grow after 2011 when the media reported that Kate Middleton used a Bee Venom Mask made with NZ Bee Venom and Manuka Honey in the lead-up to her wedding to Prince William. To this day, our Bee Venom Mask remains our most popular skincare product.”
At the heart of the company is a passionate team of health-conscious individuals, many of whom are mums, all dedicated to promoting natural well-being. With the expertise of in-house naturopath Rebecca Wood, every product is thoughtfully formulated, blending the best of science and nature. Rebecca also offers personalized advice to customers, helping them select products that align with their lifestyle and health goals.
“Unless you’re growing all of your own food or know exactly where it comes from and what has gone into the soil, you may not be getting all of your essential daily nutrient needs met as fruits and vegetables we buy today simply don’t have the same nutrient content as those produced 50 years ago. With this in mind, supplements are a practical and beneficial support for optimal living” Rebecca explains.
“Our goal has always been to make wellness simple and accessible. Every product we create is designed with real people in mind—whether it’s families, athletes, or busy parents—because we understand the challenge of balancing health with everyday life.”
What started with just one product has now evolved into a thriving natural health and skincare brand, right here in the heart of our community, right here in Silverdale, Auckland.
📍 Address:
8/44 Silverdale Street, Silverdale
📞 Phone:
+64 9-444 2321
🌐 Website: www.abeeco.com
