Helping Businesses Make the Right Call

Exclusive Workshop for Silverdale Business Members

Every day in business, we’re faced with decisions - big and small. These choices can be even more complex in times of shifting economic and legislative change.

That’s where the Employers and Manufacturers Association (EMA) comes in as the trusted mentor and sounding board businesses need to move from complexity to clarity. From navigating compliance and employment relations to building leadership capability, the EMA helps businesses gain the confidence and support they need to thrive.

Join us for an informative and engaging session with two of EMA’s senior leaders, who will share insights to help your business make confident, informed decisions in today’s dynamic environment.

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Meet the Speakers

Alan McDonald

Head of Advocacy and Strategy, EMA

Alan McDonald leads the EMA’s policy agenda, representing members at both central and local government levels. With deep experience in corporate and public affairs, he has driven large-scale advocacy campaigns that have shaped national conversations and achieved significant results for business.

Alan’s work has firmly established the EMA as a leading voice within the BusinessNZ network, advocating on issues such as urban development, transport, supply chains, education, immigration, and employment law.

He also contributes his expertise to the Public Relations Institute of New Zealand (PRINZ), serving on its board since 2023.

Mauro Barsi

Head of Legal, Consultancy and General Counsel, EMA

Mauro is a trusted advisor and experienced advocate for employers and business leaders. With a strong foundation in employment relations, litigation, and HR, he helps organisations resolve issues quickly and effectively.

Having led growth and transformation projects across both public and private sectors, Mauro brings a strategic, people-first approach to his work — supporting businesses through restructuring, bargaining, investigations, and employment disputes with clarity and confidence.

Free for Silverdale Business Members, $20+GST for non-members.