We know SME businesses don’t always have the time or budget to plan a full advertising campaign. That’s why Advertising Made Easy is here — a special initiative to make advertising simple, accessible, and results-driven for our Silverdale Business members.
We’ve teamed up with trusted local experts to bring you exclusive member-only rates across some digital and local powerful advertising platforms:
Website “pulse check”
Most local businesses rely on their website as the first touch-point for new customers, yet few owners have the time—or the know-how—to keep it sharp. A quick, low-cost audit:
Focus area | What we look at | Typical outcome |
UI (Visual design) | Brand consistency, hierarchy, imagery quality | Clearer first impression, stronger trust |
UX (Ease of use) | Navigation flow, mobile experience, accessibility basics | Visitors stay longer & reach the right pages |
SEO basics | Titles, meta descriptions, headings, schema, open-graph tags | Better odds of ranking & higher click-through |
Performance | PageSpeed & Core Web Vitals (desktop + mobile) | Faster load times = happier users & better Google score |
Conversion cues | Call-to-action clarity, contact form friction, trust badges | More enquiries or bookings from existing traffic |
What you’ll receive:
- PDF Report – colour-coded ✅ Keep / 🔧 Fix / 🚀 Growth items.
- Priority To-Do List – one-pager you can hand to a VA or developer.
- 3-minute Loom Video – walking through the biggest wins.
Turn-around: 3 working days from payment.
Google Ads / Meta Ads
We’ve teamed up with a trusted local digital marketing partner to bring you exclusive access to professional Google Ads and Meta (Facebook/Instagram) advertising services — all at heavily discounted rates, just for Silverdale Business members! Whether you’re looking to increase traffic, generate leads, or boost brand visibility, this package provides an affordable and effective way to grow your business online.
Free Digital Marketing Audit
A comprehensive audit of your:
Organic Google search and social media presence
Existing advertising strategy
We’ll identify quick wins, areas of improvement, and the best approach tailored to your business.
Single Channel Ads Management for 3 months
Choose one channel to focus your campaign:
Google Ads
META (Facebook & Instagram)
✔ Professional ad campaign setup
✔ Ongoing management & optimisation
✔ Performance analysis and monthly reporting
✔ Creative edits to your existing content for best results
Bonus Google Ads Credits
New Google Ads clients can claim up to $1,800 in ad credits:
| You Spend | You Receive in Credits |
|---|---|
| $600 | $600 |
| $1,800 | $1,200 |
| $3,600 | $1,800 |
ads Content Support Included
You don’t need to start from scratch — we help you use what you already have!
We’ll review your:
Website
Social media
Existing assets
We’ll repurpose your content or guide you in creating fresh material with a clear, easy content brief if needed.
hibiscus matters
We’ve partnered with Hibiscus Matters Newspaper to offer affordable print advertising opportunities exclusively for Silverdale Business members! This is your chance to get your brand into the homes of over 22,600 local readers and build stronger visibility in our community.
Upcoming Issues:
June 30
July 14
July 28
Two Options you can choose from:
Option 1: Starter Ad – 1/4 of Half Page for $104+GST
Affordable, smaller-format ad
Perfect for promoting a product, event, or special offer
Great visibility at a low cost
Option 2: Feature Boost – 1/2 of Double Anchor for $168+GST
Larger ad space
Ideal for branding, storytelling, or showcasing your services
Make a bold statement in the local market
Who Should Advertise?
This opportunity is ideal for:
Retailers, food & drink businesses, service providers, home-based businesses
Anyone looking to connect directly with local households
Businesses wanting to increase foot traffic or highlight a special promotion
advertise in motion with local Bus
We’re excited to bring you a bold advertising opportunity — bus ads running along the Silverdale–Whangaparāoa standard routes this June and July.
This is your chance to put your brand in front of thousands of daily commuters, shoppers, and locals — consistently and impactfully.
Why Bus Advertising?
1. Brand Awareness that Lasts
Bus ads are big, bold, and highly visible — perfect for creating long-term memorability.
They help your brand stick in people’s minds, even after they’ve seen it just a few times.
2. Trust & Perception Matter
Bus ads are seen as credible, trustworthy, and premium. The more high-impact the placement, the more that perception carries over to your brand.
3. Consistent Exposure brings results
When locals see your brand over and over again, awareness grows — and so does brand preference.
Our Special Bus Ad Package
Bus Ad Placement on Silverdale/Whangaparāoa routes
$180/week for 4 weeks
Runs during June & July
One-off production & installation fee: $470 + GST (paid in advance)
Hibiscus Coast App
The Hibiscus Coast App is the fastest-growing digital platform for locals.
With over 37,000 active users — with the majority based right here on the Hibiscus Coast — it’s the most effective way for local businesses to boost visibility without the high costs or complexity of traditional advertising. Built for Coast-based businesses, the app puts local brands in front of the right people, in the right place, at the right time.
Why it works?
- Reaches an affluent 55+ audience, controlling over 60% of local wealth
- Trusted by Coast-based businesses for over 3 years — across trades, retail, real estate, hospitality, and more.
- Highly engaged users across mobile and web
- Simple, cost-effective, fully managed platform
Two Exclusive Advertising Options for Members
1. Enhanced Directory Listing
Designed for long-term local visibility
$157 + GST/year
Includes:
- SEO-Optimised Profile – Be found when locals search
- Weekly Text Ads in News Stories – Keep your brand front and centre for 6 months
- Featured 4x Per Month in the News – Integrated into stories Coast locals read daily
- Monthly Performance Reports – Detailed insights on views, clicks, and engagement trends
2. Display Banner Ad Campaign
Short-term visibility with a powerful punch
$281 + GST for 6-week campaign
Includes:
- A single, branded banner displayed across key app sections:
- In-List News
- Notifications
- Jobs
- Things To Do
- Post-Campaign Report – Track impressions, clicks, and engagement
Not Sure Where to Start?
If you’re unsure which advertising package is right for you or need help clarifying your promotion strategy, we’ve got you covered. As part of Advertise Made Easy, we’re offering free 1-on-1 strategy sessions with highly experienced local marketing experts.
In just 60 minutes, we’ll help you:
Make sense of your options
Refine your goals
Build a clear, actionable plan for your advertising
It’s tailored, practical advice—at no cost to you.
Limited spots available. Book your session today!
Learn more about the coach:
Chris Norris
Chris is a professionally qualified marketer with more than 40 years of experience across a wide range of design and governance roles. Chris has the ability to quickly identify the success drivers and unique selling points in any business model. Through this he can provide innovative ways of communicating these benefits to your potential customers through a wide range of mediums. Chris now runs a locally focused branding company called Allbrand.
Some highlights of Chris:
- Customer Experience consultation for Noel Leeming
- Brand Strategy for Telecom NZ (Now Spark)
- Retail Brand consultant for Toyota NZ
- Customer Experience Director for 360 Shopfitters
- Creative Director for BRANDPARTNERS
- Brand Strategy for Destination Orewa Beach
- Brand and Communications Strategy for Orewa Surf Lifesaving Club Redevelopment
- Brand and Communications Strategy for Silverdale Business Association
Rory Wyatt
Rory is the co-owner of Naked Marketing—a passionate marketer dedicated to making a real difference in clients’ businesses by working as a true partner.
With over 20 years of experience running businesses—largely focused on business development and marketing—Rory brings deep insights that drive growth, innovation, and real-world results.
Outside of work, Rory is a proud father and adventurer. You’ll often find him sailing, hiking, mountain biking, enduro motorbiking, camping, kayaking, fishing, staying fit, and enjoying time with others.
His favourite quote is “You don’t learn to walk by following rules. You learn by doing, and by falling over” by Richard Branson.
Ready to Get Started?
Whether you’re keen on one of the advertising packages or want to book a strategy session first to figure out the right approach—we’re here to help. Simply get in touch with Vanessa or the Silverdale Business team to get involved. Spots are limited and offered on a first come, first served basis, so don’t miss out! Let’s make advertising easy, together.
Email us at [email protected] or [email protected]
Call us at 021 796 753 (Tuesday – Thursday)
